Build what matters
I’m Lin, a UX/UI designer specializing in tough challenges in B2B products. I analyze, collaborate and prototype to give teams the edge in delivering with customer-centricity, intention, and speed.
My work
Streamlining invoice workflows
Cutting through indecision using user research and systems thinking
Role: End-to-end product design
Company: Moss • Fintech B2B SaaS
Impact: 120% net revenue retention
Simplifying equity data
Improving the UX/UI & data visualisation to simplify equity for employees and increase user engagement.
Role: End-to-end product design
Company: Ledgy • Fintech B2B SaaS
Impact: 200% increase in engagement
Encouraging more train travel
Passion project to encourage more train travel in Austria
Role: User research, UX, UI
Company: ÖBB
Testimonials
Working with Lin has been a great experience. She provides excellent work, never failing to put users at the center of her design thinking. I can only recommend Lin for her high level of professionalism and kind spirit.
-Recare
About Me
My name is Lin Qiu (pronounced "Cho”), a product designer with 5+ years experience in crafting user-centered solutions for complex problems. With my training in psychological research and experience in marketing, I leverage user insights to help teams make informed decisions and deliver a great user experience.
Having lived on 3 continents, adjusting to multiple new cultures and languages has trained me to really listen, observe and ask the right questions to understand the hows and whys. This, along with a love of building has led me to design.
Whether you have an opportunity to discuss or just want to geek about UX/UI, contact me below:
